Insights: November 2016 View in Browser
November 2016
2017 outlook forum
California travel industry’s top event heads to Santa Barbara
Hundreds of leaders from the state travel and tourism industry will gather for Visit California’s 2017 Outlook Forum in Santa Barbara in February to mark successes and map future goals.
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Fall update
Bigger Dreams for 2017
A historic 2016 comes to a close and Visit California pivots toward even greater goals in the year ahead. READ MORE »
China Southern partnership headlines market gains
The MOU signing this month creates a landmark marketing partnership with Asia’s biggest airline. READ MORE »
Brand campaign
Visit California works with award-winning director on new commercials
Jeff Bitsack took the director's chair for both of the upcoming brand commercials. READ MORE »
Global Ready
New Global Ready China seminars kick off in Silicon Valley
San Jose hosted the first seminar of Visit California's expanded Global Ready China program. READ MORE »
media event
Famed California climber summits iconic Toronto museum
Kevin Jorgeson becomes the first person to climb the Royal Ontario Museum. READ MORE »
California leads first travel and media mission to Canada
Visit California hosted its inaugural Canada Sales and Media Mission, traveling to Montreal, Toronto and Vancouver. READ MORE »
brand usa
Collaboration produces 'Great Outdoors' series
The stunning series of original, two-minute videos captures America’s great outdoors through the eyes of locals. READ MORE »
California Restaurant Month
Past participants share tips for success
Destination partners share successful programs from past years to help inspire new ideas for 2017. READ MORE »
California airlift soars to new heights in FY16/17
With California welcoming more than 17 million international travelers in 2015, accessibility is more critical than ever. READ MORE »
must read
Top Headlines
Greater Palm Springs serves as the first North American destination for 15th Annual Raid Amazones

California lays out new luxury strategy

Visit Stockton first destination in California to offer texting option for visitors

Amgen bicycle tour announces Pasadena finish line for its 2017 men's race
Global Ready China
Palm Springs
Nov. 17
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2017 California Restaurant Month
California  |  Jan. 1 – Jan. 31  |  EVENT DETAILS »
2017 Mexico Sales & Media Mission
Multiple locations, Mexico  |  Jan. 30 – Feb. 3  |  Register »
2017 Outlook Forum
Bacara Resort & Spa, Santa Barbara  |  Feb. 27 – March 1  |  REGISTER »