Halo: a winning rebrand
Take a walk down Noel Street, Soho and you can’t fail to notice the chic new logos on Halo’s windows. UK Screen’s Victoria Johnson (right) asked Halo CEO John Rogerson and Head of Business Development Matt Locke, what has been behind the rebrand?
John Rogerson (right): It was time, really. Halo hasn’t had a rebrand in the 11 years it’s been going and it’s a different company now. It’s grown from originally just me, working on my own to about 70 people. We decided that the older brand needed something fresh. Will Garbutt [previously Head of Production, now MD] led on the charge for teal instead of purple, which he disliked intensely!
Matt Locke: Personally, I had heard some feedback that the website and brand didn’t really represent Halo as it is now, and I wanted to rebrand. When Will was made MD he was really behind the change as well. This website and branding is a real coming-of-age for an independent like Halo and marks it as a grown-up company.
JR: The rebrand process started last summer and it was launched on 8th February. It was good timing for the Broadcast Awards actually, as the new brand was on the big screens and it looked really clean.
Congratulations on your Best Post House win at the Broadcast Awards. What do you think clinched it for you?
JR: I haven’t a clue! You may have to go and ask the judges about that! But really, Halo has a friendly ethos. I think it’s nice to work for a company like that, with good people who really want to be there. I was going to say that awards don’t really mean a lot, but really they are nice to win! It’s great for the talented people working at Halo to be recognised – they deserve it.
ML: It’s the sheer talent we have employed here, coupled with the vast variety of projects that we take on. We do have our passion projects that we fight for, but everything from large theatrical releases to feature documentaries, to the bread-and-butter, daytime TV that’s watched by millions.
JR: We always have two tables at the Broadcast Awards and have a lottery for the seats amongst everyone in the company – so anyone has the opportunity to go and celebrate. Just because someone is a runner, for example, doesn’t make them less important than a CEO. In fact, they represent Halo to clients on a daily basis and face-to-face more than I can. It’s great to see people in Halo start from the junior positions and work their way up – I’m very proud of them all.
So what else might be on the horizon for Halo?
JR: More of the same hopefully. We enjoy what we do and I would say we get 80% repeat business, so if we continue our slate of doing projects of big films, to TV dramas, docs etc. I’d be happy. We’re at the level we want to be there. I would say now that Halo is more likely to diversify; probably more into film production and film-financing.
Matt Locke (left): There are improvements in the works, such as the new high-end finishing facility, freeing up some space for new cutting rooms in our main Noel Street building. We’ve had a great run with comedy, like Boomers and Murder in Successville, and day-time shows at Halo, so more of the same is the plan. Really good projects at the moment include the second series of The Missing coming here for post, ITV’s Doctor Thorne and the new David Mitchell comedy, Upstart Crow. Halo has also continued to deliver some of the best high end factual shows such as Earths Natural Wonders and David Attenborough's Great Barrier Reef and we have a number of new factual series booked in for the summer months.