The Mill is not only a successful company, in a competitive area, but also has a reputation for innovation – can you give us an insight into the business?
The Mill is constantly looking to the future and evolving. We believe in continuously challenging ourselves to enhance our clients’ experience and to create truly remarkable work.
We believe in translating invention and ideas into action, channeling the energy of The Mill into creative and technological exploration and discovery. We want to push the boundaries of what is possible within our craft.
Above: 'Wide Open' - The Chemical Brothers ft. Beck
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The Mill has recently been presented with the prestigious Innovation Gold at Cannes Lions and and the HPA Judges Award for Creativity and Innovation for the Mill Blackbird. Can you tell us more about that project?
The ethos of experimentation is at our core. The Mill Blackbird® is testament to this philosophy. It is the catalyst for reinventing the process by which cars are designed, promoted and experienced by consumers.
As the first fully adjustable car rig to create photo-real CG vehicle assets, it has removed traditional production barriers and opened up whole new narrative possibilities for automotive content. Automotive content has previously been dictated by car availability, restricted access to locations and footage that can quickly become irrelevant but the Blackbird allows you to shoot content without the actual car; it can be any car anywhere.
Once we had developed the concept it took two years to bring to life, working alongside the world's best-in-class partners’ JemFX, Performance Filmworks and Keslow Camera. It is a tool to solve real problems for the advertising industry and it was the genuine needs of our clients that made the Blackbird happen, and their support and input has been paramount in helping us to shape its design.
Above: The Mill BLACKBIRD®
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You moved into your beautifully- designed Windmill Street building just over 2 years ago, after being in the same building for almost 25 years, how has that move benefited?
It's amazing how quickly time flies. It doesn’t seem like that long ago we were packing up from our old home. Our vision was to create a stunning, state-of-the-art space that promoted creativity and the sharing of ideas and we wanted it to be a destination for our clients to spend time, work and relax. It’s no coincidence that by creating the conditions for our people and our clients to make great work we have enjoyed a phenomenally successful two years - delivering outstanding work like SSE ‘Maya / Pier’, Sky ‘Q’, Honda ‘Ignition’, The Chemical Brothers ‘Wide Open’, and many more exciting projects in the pipeline.
The space continues to evolve and this year has also seen us launch The Mill Experience - a dedicated interactive space for our clients and staff to experience the latest and best Emerging Tech projects created internally; from our fully immersive Mill Blackbird® Car Rig experience to the Guardian's '6x9', alongside a range of new VR tech.
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